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Digital catalog: Advantages in the sale of agricultural machinery
Digital vs. printed: The numerous advantages of a digital catalog in the agricultural machinery sector.
Digital vs. printed: The numerous advantages of a digital catalog in the agricultural machinery sector.
Paper catalogs used to be one of the most important marketing tools in the sale and trade of agricultural machinery. Nowadays, however, sales have changed dramatically and the importance of printed marketing material such as catalogs continues to decline. Instead, digital sales tools and marketing strategies are becoming increasingly important. One of these is the digital catalog: Not only is the digital counterpart to the paper catalog more popular amongst customers, it also has several advantages for machine dealers and manufacturers.
In the digital age, search engine optimization (SEO) is an especially important tool for the sale of agricultural machinery. More and more customers are looking for information online before buying a machine, often using search platforms such as Google. Those who appear in the top search results have a much higher chance of reaching new customers. A digital catalog can help to improve the SEO ranking of your website: The additional keywords increase the likelihood that customers searching for a specific machine will land on your site and thus get to know your company.
A major problem that occurs repeatedly with conventional catalogs in the agricultural machinery industry is poor data presentation. Due to the numerous models, configuration options and different price lists, it is almost impossible for non-professionals to find a concrete offer for new machines themselves. This is where digital catalogs have a clear advantage: the clean data compilation enables customers to view specific machine offers online and also understand the differences between various models and configurations. This means that the customer is better informed before the actual sales meeting and comes to the meeting with concrete ideas.
Isn't data maintenance for a digital catalog associated with immense workload? This is a persistent rumor. But the truth is quite different: With MachineMaster, the machine data is entered by our team and always checked to ensure it is up to date. As a machine dealer, your employees only have to select which models are to be displayed in your portfolio with a few clicks - all machine data, videos and descriptions are already provided. In fact, the digital catalog even saves sales staff time: better informed customers with specific requirements need less advice and sales are concluded more quickly as a result.
Machine configuration has become increasingly important in recent years. More and more customers want a machine that is precisely tailored to their business and their needs. In practice, this usually leads to multi-page, confusing order forms. In a digital catalog with a configurator, such adjustments are a breeze: customers can view the various options and pricing online and put together their dream machine. They then send the configured machine directly to their sales representative as a purchase request, eliminating the need for a huge amount of consultation.
You've just printed your flyer and catalog and then there's a new machine? This is a problem that many agricultural machinery dealers and manufacturers are probably familiar with. The biggest problem with print articles in marketing is often the lack of topicality. Particularly in the agricultural machinery sector, which is characterized by a high level of innovation and rapid new developments, printed catalogs are often only relevant for a few weeks. The situation is different with digital catalogs: Information can be exchanged with just a few clicks, so that the latest innovations or offers are immediately available in the catalog and customers are always shown the latest models or current prices.
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