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SEO: Be found as a machine dealer on Google
Being among the first search results - that's how it works:
Being among the first search results - that's how it works:
If you want to sell agricultural machinery online, but also offline, you should be found quickly and easily in Google searches. After all, over 90% of all Internet users use the search engine when they are researching something on the Internet. To ensure that your company is seen and clicked on by users, you should ideally be on the first page of Google search results and preferably among the first three to five results. In fact, over 80% of all searchers click on one of the first three search results and do not scroll any further down. In order for a company to really be found via Google, it needs a high level of online visibility.
A company's Google ranking, and therefore its online visibility, is influenced by numerous factors that are constantly changing. These factors also include the areas of “keywords” and “text content” - this is where the digital catalog comes into play. High-quality written texts and the use of relevant keywords increase the online visibility of your company. In addition, when using a digital catalog as a machine dealer, users can find you even if they already have a specific machine model in mind. If the machine is not named on your site and does not have a sophisticated product description, the likelihood of your company being found via Google search is low.
But it's not just texts and keywords that are decisive for a good Google ranking: according to Google, there are around 200 factors in the algorithm that determines the listing of results in Google Search. One important factor is user behavior: Long website usage times, many interactions and a low bounce rate all contribute to your website being ranked higher in Google searches. This is where the digital machine catalog plays into your hands: if the customer browses through the catalog, uses the search function or looks at different models, this all has a positive effect on the ranking of your website.
In addition to obvious factors such as the text content and user-friendliness of a page, numerous technical aspects also play a role in Google's ranking: Low loading times and a navigation architecture that can be easily captured by search engine crawlers variant are just some of the parameters that are crucial for Google ranking. Of course, MachineMaster's digital machine catalog is technically structured in such a way that it optimally meets Google's requirements and therefore enables a good Google ranking.
A common mistake that is still made by many companies is that the greatest focus is placed on the desktop version of the website, while the mobile view is neglected. However, this can be fatal for visibility on search platforms such as Google: If the mobile view of the site is poor, many potential customers will leave the website after a few seconds. As the number of customers accessing the Internet via a smartphone instead of a laptop is increasing, this results in a high bounce rate on your site. This has a strong negative impact on the SEO ranking and thus adversely affects the visibility of your website. MachineMaster's machine catalog is designed in such a way that the mobile version is also inviting for the customer, so that smartphone users also stay on the website for a long time.
